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e_Marketing Blog
Free Blog or Your Own Domain?
Once you've decided to create your own blog, the first question you have to address is whether you want your blog to be hosted on your own web hosting account or be part of an already established site like wordpress.com, blogger.com, or one of the many other free blogging sites.
If you use one of the free "hosted" blogging sites (Wordpress.com, Blogger.com, LiveJournal.com, Blog.com, and many more) you can create a brand new blog in about 15 minutes. When you choose this option you become part of a larger site such as wordpress.com and your address will be something like
http://yourtownrealestate.wordpress.com
or http://yourtownmoneymanager.blogspot.com
The advantage of this approach is that it is fast and cheap. Plus you will get some traction and search engine exposure for your blog because it will be part of a much larger network that gets crawled by the search engines on a regular basis.
But in my estimation, the disadvantages outweigh the advantages.
Read more » 2009 Will Be Pivotal for Microsoft
2008 has not been the greatest year for Microsoft, but they have still done surprisingly well in spite of the economic slowdown around the world.
In an article from PCWorld called Microsoft's Top Three 2008 Mistakes, Shane O'Neill of CIO.com discusses some of the things that went well for MS, and some that clearly did not.
In spite of aggressive marketing by Apple, Mac sales fell 1 percent over the year and Windows PC sales were up 7 percent. Microsoft's grip on the PC market remained firm - with 90% of users running Windows, and 70% of internet browsers using Internet Explorer.
One has to think that the bad press MS keeps getting will have to impact these market shares eventually. Although it sure seems like both Apple and Firefox do not understand that their elitist attitude ("we're so much better and smarter than the other 90% of you") is an implicit criticism of the very customer they are trying to reach.
2009 will be a pivotal year for MS as they continue to try to beat off Apple, Google and Mozilla (Firefox).
According to the PC Word article Microsoft's biggest mistakes for 2008 were:
1. Poor marketing of Windows Vista - They've been letting Apple get away with bashing Vista for years now. It's just not as bas as the critics say it is, and MS's own lack of promotion reinforces the idea that the critics are right.
2. Letting Apple Build Anti-Vista Momentum - Even though the sales figures may not yet show it in a convincing way, Apple has taken the marketing game away from MS with their constant Vista-bashing. MS has not shown that it can adequately respond. Expensive ads featuring Bill Gates and Jerry Seinfeld missed the mark. Just recently I saw an ad touting the unique features of Vista in a straight-ahead way. It's about time.
3. The Failed Yahoo Bid - Early in 08 the bid for Yahoo looked like it might be a case of two search losers getting together. The failure of the bid did nothing for MS's image as a "winner" or a company forging into the future.
As it turned out it was probably good for MS that Yahoo rejected their offer. Now Yahoo is worth a fraction of what MS offered, Jerry Yang, the big Yahoo opponent of the bid is gone, and new Yahoo investors are now courting MS.
MS is still interested in Yahoo's search business, and may very well end up with it in 2009. Upgrading to Wordpress 2.7
Just finished upgrading one of my many Wordpress blogs to v 2.7 - the newest upgrade which was released on Dec. 10 makes several attractive improvements to the interface. This upgrade is not so concerned with functionality as it is with improving the user interface.
I was able to upgrade my Article Marketing blog in about 15 minutes when all was said and done. There were no suprises and no hitches along the way. I'm sure subsequent upgrades on other sites will go faster.
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Tech and Internet News Stories
Simplicity is the Heart of Effective Web Design
Jun 15, 2006 - Linknet Internet News - Here are some useful and rather important tips that will help you-- turn on the right track--to establishing a site professional in appearance, and high in quality and usability.
International Calling Made Simpler And Cheaper
Jun 11, 2006 - Linknet Technology News - International phone rates are generally extremely high with major phone carriers, so many people are forced to limit the number of calls they make outside of the United States each month.
Google Spreadsheets Begins Beta Testing
Jun 8, 2006 - Linknet Internet News - Google has just unveiled a "Sneak Peek" of a new little utility called Google Spreadsheets. This is part of the company's attempt to create a suite of free or almost free online office tools that will make a dent in the Microsoft dominance in this area.
Even a Cheap Hosting Company Can Help You Build a Website
May 25, 2006 - Linknet Internet News - This article lays out some of the most common and useful features you could reasonably expect a good, cheap hosting company's website builder/editor to have.
What's All This Hype About Links?
May 23, 2006 - Linknet Internet News - Links are very important to any site that wants to rank highly in the top search engine results. The more targeted links you have pointing to your site, the more important your site is to the search engines.
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
May 15, 2006 - Linknet Internet News - About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
Search Engine Marketing Hype Killing Small Businesses
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No Matr How Goud The Infomation...
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Are You Protecting Your Computer?
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Get Inbound Links to Get Your Website Noticed by the Search Engines
Mar 19, 2006 - Linknet Internet News - Usually the links you buy from a link service are on decent pages and are much more likely to get the attention of the search engine spiders.
Phone Cards Be Certain What You’re Buying
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Web Hosting - Look for a Customer-First Attitude
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Cell Phones being used for Porn
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Search Engine Submission is a Scam
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The Top Twelve Threats No Computer User Should Ignore
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Will MMS Ever Kill SMS?
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Top 5 Reasons to Go Wireless
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VoIP News - Vonage hopes to solve problems with IPO
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IBM to use Cell Chip in Blade Server
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Tool for Formatting Text Articles
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Congress Taking a Fresh Look
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run video ads Marketing Articles at the Linknet Publishing Network
Testing Your Products with Google Adwords
Google Adwords are those little text ads that run down the
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Adwords campaign is that you can have it up and running in minutes, and you
can let it run for as long (or as short) as you want. The Power of the Autoresponder
You can use your autoresponder to create a sequence of follow
up messages, sent out every three or four days. Every marketer knows that
repetition creates familiarity. And familiarity creates trust. And trust leads
to sales.
Put Your Keyword in Your Anchor Text
When creating links pointing to your site, ask yourself "What
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service?" Then embed that term or keyword in your anchor text.
Why Search Engine Optimization is Not Enough
Unfortunately, no matter how much SEO you do, it is still not
enough to ensure you a high ranking in searches for your most important
keywords. Especially if you are chasing popular keywords like most of us are. The Top 10 Must Do List for Online Sales
Websites
Here are the top 10 things you "must do" if you want to create a website that sells products online.
Make Your Business Card Your Best Salesman
One of the most important building blocks of a good marketing
plan is your business card. It is far and away the most likely item to find
its way into the hands of your most important business contacts. Improve Your Trade Show Results by Writing
Articles
It is a well-known fact among internet marketers that writing and distributing
articles is one of the best and least expensive ways to promote products and
services to a very wide audience. If you are involved in trade show or event
marketing, you can use this technique to very effectively support your event
marketing efforts.
Blogs as a Tool for Influencing the Search
Engines
The structure of blogs makes them ideal for influencing the
search engines. They are usually much more effective for this purpose them
most ordinary websites.Boston to Host Sustainable Energy Trade Show -
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Macworld to have large number of innovative demos - Government Officals Debate Technology Options at CES
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